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About the project
Guangzhou is the second evolution of the Nike Rise concept. The goal of Rise, is to be the epicenter of sport in key cities. It’s to bring together sport communities, enabling them to achieve their sport ambition. Rise is built on a digital transformation foundation that connects the online to offline spaces, seamlessly. This door was created with deep partnership between Greater China and Global retail teams.
China Brand Creative / Retail
Year: 2020
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